MADDIE MARR
ACIPC Conference
Exhibition
GAMA Healthcare is an infection prevention company that develops and manufactures innovative healthcare products to help prevent infections and improve and save lives. In 2022, they exhibited at the Australasian College for Infection Prevention and Control (ACIPC) annual conference. The exhibition stand needed to be open plan and include product category areas, a demo area and storage.
Spark Premium Partnerships
Spark is one of New Zealand’s largest telecommunications and digital services companies. The team often worked with assets from premium companies, including Netflix and Apple, following their strict brand guidelines and combining these with Spark’s brand guidelines.
IPC Week 2022
Campaign
International Infection Prevention (IPC) Week takes place every year in November. In 2022, the theme was celebrating 50 years of infection prevention. GAMA Healthcare developed an 'imagine if' campaign that reflected on what infection prevention standards used to be to show how far the industry has come. An infection guessing game was also created.
How I See
Interactive
How I See is a community-led campaign that explores this spectrum of sight loss. The poster and interactive filter book shows the four main eye conditions. The creative team worked closely with the in-house eye health team, along with the printing company, to make sure the filters simulated the eye conditions correctly. These were then distributed across the UK to the likes of schools, offices and community groups.
Infection Prevention Network
Brand
Launched in November 2021, the Infection Prevention Network collaborates with leading disinfectant manufacturers and infection control experts, committed to promoting best practices to support public health. This project involved developing the brand and building brand guidelines for the organisation, including versatile kite mark for product endorsement.
Gala Dinner
Event Management and Design
An opportunity for the industry to let their hair down and network in a social setting. The first of its kind event at the annual ACIPC conference, the event was themed and well planned to allow for optimal networking opportunities.
Dishy Flake Salt
Packaging
Being provided with the flake salt and a bit of background about the product, the task of turning this into a sellable product started. This involved sourcing packaging options, doing costings and marketing the product. The jar protects the delicate salt flakes and can be used on a dining table to be crushed and sprinkled onto food. The sleeve gives the illusion the product is gift wrapped, making it a popular product for kitchen and giftware stores.
RNIB’s Community Garden and Sim-Specs
Interactive
RNIB’s Community Garden celebrated 150 years of RNIB’s work in supporting blind and partially sighted people. The panes in the windows have filters that allow anyone looking through them to get an idea of how vision can be affected by four common eye conditions.
“Sim-specs” – spectacles which simulate different eye conditions – were developed for people to briefly experience seeing the world through the eyes of someone living with sight loss.
RNIB Christmas Card
Tactile Print
RNIB needed a corporate Christmas card to distribute across the UK. It was important the card met RNIB’s accessibility standards but was also delightful for people with standard vision. The sand like texture and subtle sparkle of the glitter reflected the theme of snow and went beyond the standard Christmas card. The card was so popular, staff members were asking to purchase the card to send to their friends and family.
About
Maddie Marr
MBA (MktgMgt)
Maddie Marr has completed a Master of Business Administration (MBA) specialising in marketing and a Bachelor of Design and Visual Arts, majoring in Graphic Design and Animation. Maddie has over ten years of marketing and design experience, working in-house and at agencies in New Zealand, the United Kingdom and Australia. She has also worked within the third sector and gained vast knowledge about accessible design.
