How I See (RNIB Campaign)
How I See is a community-led campaign that explores this spectrum of sight loss. The poster and interactive filter book shows the four main eye conditions. The creative team worked closely with the in-house eye health team, along with the printing company, to make sure the filters simulated the eye conditions correctly. These were then distributed across the UK to the likes of schools, offices and community groups.
Spark and Netflix Partnership
Spark is one of New Zealand’s largest telecommunications and digital services companies. Spark announced their partnership with Netflix in February 2017. This creative was applied to instore POS, along with packaging, billboards and bus backs. Both Spark and Netflix brand guidelines, and correct use of imagery had to be considered when designing these.
ACIPC Annual Conference
GAMA Healthcare is an infection prevention company which develops and manufactures innovative healthcare products to help prevent infections to improve and save lives. In 2019, they exhibited at the Australasian College for Infection Prevention and Control (ACIPC) annual conference.
The exhibition stand needed to be open plan; include a bar area, product category areas and a demo area. The demo area needed to accommodate GAMA’s product, Rediroom, an instant isolation room, which requires a 4x4m space to be deployed. Storage, a sound system, strong GAMA branding visible across the exhibition hall, literature holders and accessibility for wheelchairs were also essential.
To retain support and business within their primary market space, GAMA Healthcare created a campaign for IPC week to support their customers. The messaging was kept simple and was rolled out across several assets. With the tough times healthcare workers were going through, it helped to remind them of the simple basics. The collateral was suitable for both healthcare workers and patients, helping the message and support for healthcare workers reach further.
Dishy Flake Salt
Being provided with the flake salt and a bit of background about the product, the task of turning this into a sellable product started. This involved sourcing packaging options, doing costings and marketing the product. The jar protects the delicate salt flakes and can be used on a dining table to be crushed and sprinkled onto food. The sleeve gives the illusion the product is gift wrapped, making it a popular product for kitchen and giftware stores.
Complete Care for Aged Care
Aged Care is a new market space for GAMA Healthcare. A webinar series was set up featuring industry experts and relevant topics. The attendee journey went from an email invite, right through to the option to receive a sample box and one on one conversation with one of the team. Each webinar received three times the amount of registrations any previous webinar hosted by GAMA had. Having a QR code showing at the end of each webinar allowed attendees to submit their details for further contact.
RNIB’s Christmas Card
RNIB needed a corporate Christmas card to distribute across the UK. It was important the card met RNIB’s accessibility standards but was also delightful for people with standard vision. The sand like texture and subtle sparkle of the glitter reflected the theme of snow and went beyond the standard Christmas card. The card was so popular, staff members were asking to purchase the card to send to their friends and family.
Plan Bee Honey
Identity and Packaging Design
Neville is a hobbyist beekeeper and accountant. Neville requested for the honey to be branded to be a small artisan business. By creating a stamp the identity portrays the handcrafted aesthetic, as well as referencing an accountant’s office materials. It also creates a versatile design and tool that can be used across a variety of media.
Handmade Cabinet Graphic
Haydn approached Maddie with the brief to create a design that would be sandblasted onto the glass of a handmade wooden entertainment cabinet and china cabinet. As these cabinets were very special to Haydn and his family he wanted the design on the glass to tell part of their family story. Haydn and his family were overwhelmed with the result and have said that “to say that these pieces of furniture are one of a kind and custom to us is an understatement.”
An opportunity for the industry to let their hair down and network in a social setting. The first of its kind event at the annual ACIPC conference, the event was themed and well planned to allow for optimal networking opportunities.
Stacey is a photographer based in Melbourne, Australia, who focuses on portraiture and has a keen interest in styled shoots and fashion. She wanted a logo that would be a clean, crisp design that was fashion related and incorporated a star. Inspiration came from Architecture, the architecture of clothing, sewing patterns and spirographs to create a logo that fitted Stacey’s brief.
Photography and Catalogue Design
Dishy Enamelware was one of Rogers Homewares best selling products. After expanding the range, a stand alone Dishy Enamelware catalogue was required. The photoshoot became a large part of the catalogue and shows how versatile the enamelware can be.
Animated to Dave Dobbyn’s well-known New Zealand song ‘Slice of Heaven,’ Kiwi As! is an animation that shows how gumboots fit into kiwi culture and the New Zealand landscape. Created by hand painted textures Kiwi As! highlights some important aspects of kiwi culture in a light hearted way.
RNIB’s Vision Pioneer Awards
RNIB’s Vision Pioneer Awards are an annual event giving the opportunity to celebrate the good practice and honour the achievements of professionals committed to supporting blind and partially sighted people. The trophy reflected the shape of RNIB’s logo and was constructed using tactile materials.
Spark Large Format Retail
Spark is one of New Zealand’s largest telecommunications and digital services companies. Spark stands sit within large format retailers across New Zealand. There are monthly change outs to reflect the monthly offers and theme. Alongside the master posters sits a monthly magazine and DL flyer.
RNIB’s Community Garden
RNIB’s Community Garden celebrated 150 years of RNIB’s work in supporting blind and partially sighted people. The panes in the windows have filters that allow anyone looking through them to get an idea of how vision can be affected by four common eye conditions.
Spark Business Magazine
Spark is one of New Zealand’s largest telecommunications and digital services companies. Spark Business Discover is a monthly magazine for new and existing Spark Business customers. In July 2016 Spark rebranded. From this came some new challenges which were overcome within a tight time frame.
“Sim-specs” – spectacles which simulate different eye conditions – were developed for people to briefly experience seeing the world through the eyes of someone living with sight loss. Like other RNIB projects, the process of developing these meant working closely with the eye health team and printing company to ensure the filters represented the eye conditions correctly.
Spark Premium Product Launch
Spark is one of New Zealand’s largest telecommunications and digital services companies. The team often worked with assets from premium companies, following their strict brand guidelines and combining these with Spark’s brand guidelines.
Since graduating with a Bachelor of Design and Visual Arts, majoring in Graphic Design and Animation, Maddie has worked both in-house and at agencies in New Zealand, the United Kingdom and Australia. She has also worked within the third sector and has gained a vast amount of knowledge about accessible design. This combined with her freelance work has given her a wide variety of skills and experience.